As a Creative Director on Amazon's Brand Innovation Lab team, you will be leading teams in creating one-of-a-kind campaigns for a wide range of global brands from creative brief to launch. A day in the life As a Creative Director in PV Brand Partnership Studio, Amazon's Brand Innovation Lab team, you will be leading teams in creating one-of-a-kind campaigns for a wide range of global brands from creative brief to launch. You'll work with a team of creatives, designers, strategists, solutions managers, creative technologists and content producers to create innovative work by coming up with ideas that connect brands to the Amazon canvas (Amazon brands including Alexa, Twitch, IMDb, and may more). You'll lead projects and own client relationships, focusing on creating work that benefits the end customer and pushes the creative envelope. You'll investigate Amazon/3P data to form insights that inspire high-level strategies and campaign frameworks that solve business needs across a variety of verticals . You will leverage AI tools and emerging technologies to push creative boundaries, drive efficiency, and unlock new storytelling formats for advertisers. You will think across Amazon platforms and beyond, manage complex projects, and create tailored co-branded content across channels driving the marketing objectives of clients. You will effectively communicate with key stakeholders and external media and creative agencies. You will work with senior leadership to create processes and establish best practices that drive creative and operational excellence. And finally, you will work towards preserving the team culture of collaboration, teamwork, innovation, inspiration, and foster positive internal and agency relationships. About the team PV BPS, inside the larger Brand Innovation Lab (BIL), is an award-winning team that conceptualizes and executes bespoke co-branded advertising experiences for global brands—including SharkNinja, L’Oreal, Allstate and Unilever—who invest in media with Amazon Ads, scaling successful campaign elements as new products or features in existing products. Our global team of storytellers and innovators includes creatives, strategists, design technologists, engineers, producers and more, collaborating to create customer-obsessed solutions across the Amazon canvas (Alexa, Twitch, Fire TV, etc.) that are customized to our advertisers' goals.
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